“When Alexandra Loesch and Simone Chrystall met for the first time they soon discovered their mutual sympathy and soon their idea was born: to offer innovative, sustainable and personal products, in an individual, cool and very conscious way.

In 2008 they founded their brand iheart and right from the start their relaxed contemporary look, with its layering and the cool mix of shirts, knitwear and silky tops, was sought after and sold very good.

The collection: colours and styles harmonically put together, always high-quality and beautiful to combine, with casual and versatile all-day shirts in ultra lightweight jersey and premium knitwear in cosy cotton (partly organic), finest cashmere and wool mix. Next to that you can find cool and trendy pieces in silk, feminine items to go out and party and jersey dresses in elegant, flowing fabrics like lyocell and micro modal.

Once worn, the iheart styles will become your closet´s darling and your all day favorite. High quality, cosy products to feel good in, that you want to wear every day.

It is not only their sense for „zeitgeist“ and trends and their inspirational journeys all over the world that have brought the two women from Düsseldorf to the point where they are today.
It is also the iheart attitude: A clear statement for the personal and individual product and a focus on proximity, close collaboration with manufacturers and partnership with retailers. The collections are produced under clearly defined criteria, transparently and fair.

Iheart is sold amongst others in its two own concept stores “iheart – the shop” in Düsseldorf, an innovative and creative space with a café-bar next to the shop where customers can enjoy nice food and drinks after shopping – of course everything in the typical iheart style.”