ICHI is the fashion label for the feminine, vibrant and sophisticated city girl. The dynamic tone of the word ICHI echoes the ICHI temperament. Say it. ICHI!
The name ICHI is easy to pronounce for anyone. In Japanese it means ‘number one’. And that is what we want to be. It’s a commitment. ICHI was created in 1999 as the brand for the feminine, vibrant and sophisticated city girl.
The ICHI girl takes her inspiration from everywhere, but knows exactly where she wants to go in life. She expresses her attitude through her feminine and unique way of dressing, inspired by street fashion and art.